PUBG Mobile announced a partnership with the luxury car brand Lincoln, which will bring luxury vehicles into the popular battle royale game. The collaboration represents another expansion of the mobile game's licensing partnerships with external brands.
Lincoln is a luxury car brand owned by the Ford group, known for its premium vehicles. This partnership allows the car brand to reach a new audience among the millions of PUBG Mobile players worldwide.
With this integration, players will likely see Lincoln models appear as transportation options within the game. This type of collaboration between consumer brands and mobile games has become increasingly common as a marketing strategy.
PUBG Mobile continues to be one of the most popular mobile games globally, with hundreds of millions of downloads. The partnership with Lincoln follows the trend of other collaborations the game has made with brands from different sectors.
