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Hadassa Viagens expands operations and launches new experience for the publicPhoto by TonW on Pexels
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Hadassa Viagens expands operations and launches new experience for the public

oglobo11 September 2026 at 16:00

Hadassa Viagens launches a new television program called "Show de Prêmios Hadassa," premiering on Sunday, September 13th, from 3 PM to 3:30 PM. The program brings together travel, entertainment, tourist experiences and prizes for viewers from different regions of the country.

The program is hosted by businessman Jean Patrick Garcia Baleche, CEO of Hadassa Viagens Group. This initiative marks a new phase for the company, which is expanding its presence beyond tourism operations and investing in television content as a tool for building relationships with the public.

The premiere comes after the company announced, on September 6th, the first five winners of BackTrip, a prize coupon initiative linked to the company's ecosystem. The winners are from the cities of São Paulo, Maceió, Goiás, Campinas and São José do Rio Preto.

The prizes distributed to the winners include trips to Europe, Israel and Chile, as well as a cruise and a Eurotrip through three countries. The program's launch represents Hadassa Viagens' expansion into the television content segment.

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