IMAX Corporation set a new worldwide box office record during the summer, with $728 million (620 million euros) raised between Memorial Day — an American holiday celebrated on the last Monday of May, which this year occurred on May 25 — and the summer period. This amount represents an impressive growth of 73% compared to the previous summer.
The film "The Odyssey" contributed significantly to this result, but it was not the sole responsible for the success. The company emphasized that several films contributed to this record, indicating a diversification of appeal to the audience.
This historic milestone demonstrates the strength of IMAX-format cinema and the growing demand from audiences for large-scale immersive cinematic experiences.
