Planalto, one of the historical references of white wines from the Douro, is undergoing a complete renewal of its visual identity. This change marks the beginning of a new stage for the brand, which intends to remain relevant across generations.
The image renewal comes as part of a strategy to win over a new generation of consumers, showing that the brand does not intend to be stuck in the past, but rather to adapt to current times.
The Douro is one of the most prestigious wine regions in Portugal, and the region's white wines have been gaining increasing international recognition. With this renewal, Planckalt hopes to establish itself among a younger audience, while simultaneously maintaining the quality that has always characterized the brand.
