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'I built a fashion empire out of nothing that made me a multimillionaire, but it grew so much that I filed for bankruptcy'Photo by 4649012 on Pexels
Business

'I built a fashion empire out of nothing that made me a multimillionaire, but it grew so much that I filed for bankruptcy'

BBC News Brasil11 September 2026 at 08:46

Sophia Amoruso created Nasty Gal from scratch, a fashion sector company that reached a valuation of hundreds of millions of dollars, transforming her into a multimillionaire. The business began as a small operation and grew significantly in the fashion market.

However, despite the initial success and rapid growth of the company, Amoruso's business ended up sinking a few years after reaching its peak. Nasty Gal's expansion brought challenges that the company was unable to overcome.

As a result of this fall, Sophia Amoruso needed to file for bankruptcy, closing the operations of the company she had built and that was once considered a fashion empire. The case illustrates the risks associated with accelerated business growth in the retail sector.

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