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Viral Trader Joe's bag: check out the ecobag models that took the world by stormPhoto by zebby_ on Pexels
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Viral Trader Joe's bag: check out the ecobag models that took the world by storm

oglobo11 September 2026 at 06:00

Social media has a new fashion trend to call its own: the reusable bags from the Trader Joe's supermarket chain. The item, which originated as an ecological utility for Americans' daily shopping, has become a coveted object worldwide, including in Brazil, where the bags can only be purchased on resale sites, and are offered for over R$ 2,000.

The viral spread of the bag has become, in several countries around the world, a status symbol. In 2026, the chain's totes were mentioned in eighth place among the most desired fashion products in the first quarter, according to the Lyst Index, driven mainly by the smaller versions, the Mini Canvas Totes, launched in 2026.

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