"Farming aura" is a trend that has become popular among young people, consisting of capturing and sharing moments from daily life, such as dances, reactions or brief instants captured by someone else's phone, with the goal of gaining online popularity. The trend has become particularly common on social media, where young people try to accumulate views and interactions.
However, when these games involve children without their knowledge or consent, they can have serious consequences. A simple dance, reaction or a few seconds filmed can turn a child viral on social media, exposing them to a vast and potentially dangerous audience.
Given the risks associated with this uncontrolled exposure, the cybersecurity company Kaspersky decided to intervene, making recommendations available for both parents and children. These guidelines aim to raise awareness among families about the importance of protecting children's privacy in the digital environment and preventing them from being exposed without consent.
The phenomenon raises important questions about the responsibility of those who film and share content, the need for parental supervision and digital education for young people, in a context where social media continue to shape behaviors and interactions between children and teenagers.
