Apple entered the foldable smartphone market with the announcement of the iPhone Duo, and Samsung did not let the opportunity pass to provoke its rival. The South Korean company recalled that it already has several years of advance in foldable device technology.
Samsung took advantage of the moment of Apple's announcement to make public provocations to its competitor. The main message was that Apple's entry into the foldable market represents a form of validation of the technology that Samsung has dominated for years.
The phrase "Imitation is the most sincere form of flattery," used by Samsung, summarizes the company's position regarding Apple's arrival in this segment. With this message, Samsung reinforces its position as a pioneer in the foldable smartphone market.
