Apple is preparing to enter the foldable phone market with the iPhone Duo, arriving several years after competitors like Samsung and Huawei. Despite the delay, the American tech giant could have a significant impact on the segment, according to Francisco Jerónimo, an analyst interviewed by TEK Notícias.
The analyst believes Apple won't simply "teach what a foldable is", but rather "demonstrate why people need one". This suggests the Cupertino company will focus on showing the practical utility and advantages of this format, rather than explaining the basic concept to consumers.
The iPhone Duo brings new challenges to the market and could accelerate the adoption of foldable devices in general. Apple's entry into this segment is seen as potentially transformative for the entire industry.
Interestingly, Francisco Jerónimo indicates that this acceleration of adoption could also benefit Apple's rivals. When a player the size of Apple promotes a format, the entire market tends to grow, which could be positive for manufacturers established in the segment for longer.
