Algarve tourism is undergoing a transformation in how it is evaluated. It is no longer measured exclusively by the number of visitors it attracts, but also by the quality of the experience provided to tourists.
The Algarve region recognizes that it is essential to understand what type of experience it offers its visitors. The focus shifts from quantity to quality of service and activities made available to tourists.
A central aspect of this new approach is the emotional connection that visitors develop with the destination. Measuring tourism success also involves understanding what memories and connection people take with them when they return home after visiting the Algarve.
