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In the coming years, television will sense you and become a friendPhoto by HertsHenry on Pexels
Technology

In the coming years, television will sense you and become a friend

SAPO Tek9 September 2026 at 13:13

Hisense is present at IFA 2026 with Sonny Ming, the brand's chief marketing officer for the television business, who gave an interview to TEK on the sidelines of the event. Ming talked about the company's strategy for the television market and the technological innovations being developed.

The brand is heavily investing in RGB MiniLED technology as one of the main pillars of its television offering. This technological choice reflects Hisense's vision for the future of screens and the pursuit of better image quality.

During the interview, Ming explained how Hisense analyzes and interprets European consumer preferences, adapting its products to the specific needs of this market. The company aims to meet the expectations of European users in terms of quality, features, and design.

Regarding the future of television, Ming shared an ambitious vision, stating that in the coming years, television will "sense" the user and become a kind of friend. This perspective points to a greater degree of personalization and interactivity in future televisions.

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