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What to expect from the Apple event: higher prices and the first foldable iPhonePhoto by jarmoluk on Pexels
Technology
Технологии

What to expect from the Apple event: higher prices and the first foldable iPhone

Público9 September 2026 at 12:27

After more than a decade with Tim Cook in charge, Apple enters a new era. John Ternus makes his debut this Wednesday as CEO at the tech giant's annual launch event.

The event promises to bring higher prices for Apple's new products.

Among the main expected novelties is the company's first foldable iPhone.

The occasion marks a significant shift in leadership at the North American tech giant.

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