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"We want that, from Generation Alpha to Boomers, any person who likes sport becomes a DAZNer"
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"We want that, from Generation Alpha to Boomers, any person who likes sport becomes a DAZNer"

SAPO9 September 2026 at 10:24

DAZN revealed in an interview its future projects and its vision for Portugal, stating that it aims to reach a diverse audience. The sports streaming platform wants any person who enjoys sport, regardless of age, from Generation Alpha to Boomers, to become a DAZN user.

Currently, the company is developing an outreach action for football fans in Portugal. This initiative consists of bringing to the country the trophies of the three main European club competitions: the UEFA Champions League, the UEFA Europa League and the UEFA Europa Conference League.

DAZN's strategy appears to aim not only at expanding its subscriber base, but also at strengthening its connection to Portuguese consumers, using the emotional appeal of European trophies as a tool for proximity to football fans.

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