September marks the descent of cattle from mountain pastures in Switzerland to the valleys, and this moment is especially celebrated in Gstaad with the famous Zuglete Festival. During the event, cows are adorned with flowers and enormous bells, becoming the true stars of the celebration.
The animals parade to the sound of alpine trumpets and Tyrolean chants, creating a traditional spectacle that combines rural culture with local festivities. The elaborate decoration of the animals includes large bells that ring throughout the entire route.
The festival attracts thousands of visitors to this alpine village, which becomes a sought-after destination during the cattle descent season. Gstaad, known for its traditions, thus celebrates the annual cycle of livestock farming in the Swiss mountains.




