Forget the usual Spritz: new versions are conquering bars and terraces in Portugal

For years, the Spritz seemed to have an almost inescapable formula, becoming a classic of bars and terraces. But in September, Pernod Ricard decided to challenge this idea and show that the classic aperitif can take on different profiles, flavors and interpretations. The company launched the September Spritz, an initiative that brings different versions of the drink to bars, restaurants and terraces from north to south of the country. This action aims to demonstrate the versatility of Spritz and attract consumers looking for new experiences with this drink that is so popular in Portugal.