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Kiabi no longer wants to be just a fashion brand: here's the new bet arriving in Portugal
Business

Kiabi no longer wants to be just a fashion brand: here's the new bet arriving in Portugal

SAPO Notícias8 September 2026 at 10:32

KIABI is reinforcing its digital transformation strategy with the launch of its marketplace in Portugal, integrated directly into the kiabi.pt platform. The new feature allows incorporating products from third-party brands and sellers, expanding the offer available to customers.

With this initiative, the French fashion company aims to stop being just a traditional fashion brand and expand its business into a more comprehensive e-commerce platform. The marketplace is now arriving in the Portuguese market as part of this diversification strategy.

Customers in Portugal will now be able to access a wider variety of products through Kiabi's website, benefiting from the convenience of finding different brands and sellers in one single place. The integration of the marketplace into the existing platform aims to provide a more complete shopping experience.

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