With online fraud attempts involving banks on the rise, the Portuguese Banking Association (APB) decided to launch a new awareness campaign to alert consumers to this growing problem. The campaign aims to promote safe behaviors among digital banking service users.
The initiative's main objective is to raise citizens' awareness of the risks associated with online fraud and provide practical guidance to help them avoid falling into fraudulent schemes. The campaign is called "Don't fall for fraud," specifically warning about the dangers of sharing bank card data.
This campaign comes in a context where fraud attempts through digital means have been increasing significantly, becoming a growing concern for the banking sector and consumers in Portugal. The APB thus intends to reinforce the financial literacy of Portuguese people in this area.
