For several years, matcha held a prominent place on social media, appearing in coffee shops, recipes, and food content. Now, hojicha, a Japanese tea golden to brown in color, is beginning to gain ground in the same territory.
Hojicha has a toasted flavor and distinctive aroma. Preparations like hojicha latte have appeared on social media as an alternative for those who don't identify with matcha's stronger taste or are looking to reduce their consumption of caffeinated beverages.
The popularization raises a recurring question when a food becomes a trend: is there any nutritional advantage in choosing one over the other? Although both are derived from the same plant, the article does not provide information about the nutritional differences between the two beverages.
