The Portuguese olive oil brand Oliveira da Serra announced its debut on the TikTok platform, marking its presence on social media to reach a younger audience.
The brand decided to invest in the TikTok platform as a strategy to promote olive oil and win over new generations, who traditionally consume less of this traditional Mediterranean diet product.
With this initiative, Oliveira da Serra aims to adapt to new forms of digital communication and marketing, using the short, dynamic video format characteristic of TikTok to capture the attention of younger consumers.
The brand thus joins other agri-food companies that have been exploring social media as a way to modernize olive oil's image and ensure its relevance among younger generations.
