The Portuguese olive oil brand Oliveira da Serra has launched an official TikTok account, marking its entry into this social media platform in Portugal. The brand aims to bring the olive oil category closer to a new generation of consumers.
The main objective of this presence on TikTok is to reach Generation Z, which increasingly uses this platform to discover recipes, trends and inspiration for the kitchen. The brand recognizes that TikTok has become a relevant space for food and gastronomy-related content.
This debut on TikTok represents a new stage in Oliveira da Serra's digital strategy. The brand aims to combine entertainment with food literacy, creating content that is simultaneously fun and educational about olive oil.
With this initiative, Oliveira da Serra is adapting to the new content consumption habits of Generation Z, determined to position olive oil as a relevant and modern ingredient for a younger audience.
