Continente Food Lab is expanding its ready meal offering with three new 100% plant-based proposals from the Plantz brand. This expansion comes in response to the growing demand for plant-based alternatives among consumers.
The new offerings include plant-based versions of traditional dishes, such as bolognese and feijoada, which are now available in plant-based versions. The goal is to offer family recipes that are recognizable to consumers.
The Plantz brand is responsible for these three proposals, which aim to combine the convenience of ready meals with familiar and accessible flavors. Continente positions these new offerings as options for those looking to reduce their consumption of animal products without giving up traditional dishes.
