SICAL promotes "Fado à Medida SICAL," an initiative that invites Caixa Alfama visitors to transform their own personal stories into fado stanzas. The experience is scheduled for September 11 and 12, taking place in the heart of Alfama, one of the most traditional neighborhoods in Lisbon.
The project aims to bring Portuguese identity to participants, offering them the opportunity to see their experiences transformed into verses in the style of fado. This action is part of SICAL's commitment to associate its brand with fado, one of the most recognized cultural symbols of Portugal.
Caixa Alfama, a space dedicated to the promotion of Portuguese culture, serves as the stage for this immersive experience. Visitors can participate directly by sharing their stories, which will be adapted to the traditional form of fado stanzas.
