"Don't let it show": naturalness prevails in aesthetic medicine after the boom of "excesses"
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"Don't let it show": naturalness prevails in aesthetic medicine after the boom of "excesses"

El Periódico Mediterráneo - General7 September 2026 at 09:43

Aesthetic medicine is undergoing a trend shift. Treatments are no longer designed merely as a way to transform certain features, but rather as a tool to improve appearance progressively, naturally, and respectfully of each person's identity.

The priority, increasingly, is achieving a rejuvenated version of one's own face without altering the characteristics that make it recognizable. This approach marks a break with the so-called "excesses" that dominated the sector during the period of greatest growth of this industry.

Professionals in the sector point out that patients are increasingly seeking subtle results that respect their natural appearance, in contrast to more aggressive or transformative procedures that were previously popular.

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