Heinz created an unconventional accessory for brides: a silk bib developed to protect the white dress during meals. The company played with the idea that ketchup, an unlikely enemy, can steal the spotlight from one of the most important elements of a wedding. The bib was invented specifically to avoid ketchup stains on the dress. The action was a playful take by Heinz on the risks that guests face during the celebration.
Business
Heinz invents the accessory no bride knew she needed: a silk bib against ketchup stains
SAPO Notícias5 September 2026 at 16:02
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