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"Farming aura" started out as a meme. Latin American youth turned it into a competitionPhoto by jwvein on Pexels
Entertainment

"Farming aura" started out as a meme. Latin American youth turned it into a competition

CNN Portugal5 September 2026 at 15:00

"Farming aura" started out as a meme. Latin American youth turned it into a competition. The phenomenon consists of "aura battles" that young people hold in squares in some cities, and whose videos are becoming viral worldwide. The article raises the question of what these aura battles that are increasingly winning over people through social media actually are.

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