IFA 2026: Haier wants to go beyond the smart homePhoto by Matheus Bertelli on Pexels
Technology

IFA 2026: Haier wants to go beyond the smart home

Euronews Portugal5 September 2026 at 10:49

Haier is using IFA 2026 to present its vision of the "smart home", seeking to go beyond the traditional limits of this concept. The company showcased a range of appliances with artificial intelligence, demonstrating how technology can be integrated into daily domestic life.

One of the highlights of Haier's stand were the humanoid robots, which represent the company's bet on more advanced technological solutions for the home. These robots symbolize the brand's intention to expand the smart home concept into more innovative territories.

Haier's CEO, Neil Tunstall, gave an interview to Euronews at the event. In the conversation, he addressed what comes after the smart home and discussed the timeline for the realization of these futuristic visions, offering perspectives on when some of these concepts may become reality for consumers.

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