The Rock in Rio 2026 audience showed great interest in official and licensed festival products already on the first day of the event. Many attendees go to the festival not only to watch shows, but also to seek out activations, other attractions, giveaways, and make purchases. The merchandise store located near the Sunset Stage recorded long lines throughout much of the day.
Fans also went looking to secure official shirts or caps from artists who are part of the event's lineup. Among the most sought-after products on the first day were items from Foo Fighters, who was the big Friday attraction. The band Avenged Sevenfold, performing on Saturday (5th), also registered high demand for licensed products.
Eduardo Oliveira, a fan of the Friday headliners (4th), said he entered the event and went directly to the store area. According to him, he had seen the products online and thought the shirts were beautiful. Since there was no official Foo Fighters shirt available, he decided to buy directly at the festival store.




