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With Brazil on the rise, the Portuguese Vista Alegre is now betting on Oscar NiemeyerPhoto by Alexandre Canteiro on Pexels
Business

With Brazil on the rise, the Portuguese Vista Alegre is now betting on Oscar Niemeyer

Público5 September 2026 at 07:15

Vista Alegre, one of the most traditional porcelain companies in Portugal, is betting on a collaboration with Brazilian architect Oscar Niemeyer. This decision comes at a time when Brazil is on the rise for the Portuguese company.

The brand maintains a historical connection with Brazilian artists and business in the Brazilian market, where it achieved significant results. Last year, Vista Alegre's sales in Brazil reached 6 million euros, demonstrating the importance of this market for the company.

This partnership with Niemeyer represents another step in the Portuguese company's strategy to strengthen its presence in the Brazilian market, taking advantage of the architect's international prestige and the cultural connection between Portugal and Brazil.

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