The football World Cup had a significant impact on consumption in Spain. Young people increased their spending in bars by 70.6% during the competition, while online food orders soared by 43.3%. The data is part of an analysis by CaixaBank Research, which EL PERIÓDICO had access to.
The Spanish national team's matches during the tournament were the main driver of this growth. In-person spending in bars saw a 36.3% increase compared to an equivalent day the previous year. This growth was driven by the national team's games.
The phenomenon was not limited to in-person consumption. Spending on restaurants through digital channels grew even more than in physical stores, reaching 43.3%. This reflects a shift in consumption habits during major sporting events.
In summary, the World Cup not only revitalized consumption in bars and restaurants, but also significantly boosted food delivery services, demonstrating football's power as a generator of economic activity.
