More than 200 thousand merchants in Brazil use digital platforms to sell their products, according to a survey by IBGE. The study reveals details about the profile of these sellers, the values they receive, and the impact that these digital tools have on the routine of small businesses.
The research shows who the sellers are who turn to apps to market their products, providing an overview of the democratization of commerce through technology. The data allow for a better understanding of how digital transformation is reaching different profiles of entrepreneurs in the country.
The survey also addresses the issue of earnings of these merchants, showing how much they manage to earn when using digital platforms as a sales channel. This information is fundamental to understanding the role these tools play in the economy of small businesses.
Additionally, the study examines how digital platforms are influencing the daily operation of small entrepreneurs, from sales management to the relationship with customers. This analysis makes it possible to measure the reach of digitalization in Brazilian commerce.
