Oenologist Diogo Lopes warned that the wine sector cannot continue to produce the same volumes when the market is consuming less. This position comes at a time when wine consumption has been declining in several traditional markets.
According to Diogo Lopes, it is essential to consolidate the markets where Portuguese wine is already present, ensuring that national references maintain their competitive position in these established destinations.
The oenologist also advocates the need to conquer new export destinations, thus diversifying the buyer markets and reducing dependence on a limited number of consuming countries.
Additionally, Diogo Lopes emphasizes the importance of creating more value for national references, suggesting that the sector's strategy should focus on higher added-value products rather than simply increasing production volumes.
