Instituto Coca-Cola Brasil brought a digital influencer from Duque de Caxias, in Baixada Fluminense, to cover Rock in Rio. The action is part of the Coletivo Coca-Cola Jovem program, an institute initiative for training and employability that seeks to expand opportunities for young people from communities.
During the festival, program participants will have the opportunity to work professionally at the event, in a paid work experience. The proposal is to bring these young people closer to concrete professional experiences and spaces that do not always seem accessible to them.
The initiative is aligned with Instituto Coca-Cola Brasil's efforts to expand the future prospects of young people, especially those in situations of social vulnerability. The festival serves as a gateway to the job market and contact with different professional areas.
