LaLiga has decided to implement a new artificial intelligence-based system to combat the illegal transmission of football games through pirate IPTV. This measure comes as a response to the growing problem of digital piracy in sport, which has caused significant losses to broadcasting rights.
The new system developed by LaLiga is not limited to just blocking access to illegal streams. The artificial intelligence is being used to negotiate directly with internet service providers and to coordinate blocking operations more efficiently and quickly.
LaLiga's approach represents a significant evolution in the fight against sports piracy. While previously actions were more reactive and fragmented, there now exists an automated system capable of identifying, tracking, and intervening against illegal transmission sources in real time.
This LaLiga strategy could serve as a model for other European sports leagues facing similar content piracy problems. The use of AI allows for a more agile and comprehensive response, making it harder for illegal IPTV services to operate undetected and unblocked.
