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Magalu Products Now Offered Through Mercado LivrePhoto by Laura Beauty Designer | Brasil on Pexels
BusinessLisboa

Magalu Products Now Offered Through Mercado Livre

extra2 September 2026 at 15:44

The Magalu group closed a partnership with Mercado Livre to offer products from its own inventory to marketplace customers. The agreement was announced on Wednesday and is part of Magazine Luiza's strategy to accelerate its e-commerce sales through partner platforms.

Mercado Livre customers will have access to items from three brands of the group: Magazine Luiza, KaBuM! and Época Cosméticos. In total, there will be about 27 thousand products available. The entire delivery operation will be handled by Magalog, Magalu's independent logistics operator.

Frederico Trajano, CEO of Magalu, commented on the partnership in a statement: "Brazilian e-commerce audience is increasingly fragmented, with various platforms competing for customers' attention." He added that the strategy is to combine the audience of their own channels with that of other relevant platforms like Mercado Livre to accelerate sales growth.

This is not the first time Magalu has adopted this strategy. The group already has similar agreements with Amazon, AliExpress, Americanas, Itaú Shopping and Livelo.

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