The Continente supermarket chain will promote open-air cinema in Madeira on September 9th in Funchal. This initiative is part of the "Continente Summer" program and aims to bring film culture to the region.
The event, called "Cinema in the Square", will screen the film "The Devil Wears Prada 2", which has been winning audiences worldwide. The movie stars Meryl Streep and Anne Hathaway, who return to the roles that made them famous in the franchise.
The initiative offers free entry for all interested parties, with complimentary popcorn also provided. This is an action that combines entertainment and brand promotion for Continente during the summer season.
