Barra's revenge: after losing ground to Goiás and Balneário Camboriú, Rio reactsPhoto by Vinicius A. Nascimento on Pexels
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Barra's revenge: after losing ground to Goiás and Balneário Camboriú, Rio reacts

oglobo2 September 2026 at 10:10

Barra da Tijuca, a neighborhood in the western zone of Rio de Janeiro, is reacting after losing ground to destinations like Goiás and Balneário Camboriú. The article traces a historical panorama of the neighborhood, starting with a memory from 1999, when a shopping mall inaugurated a giant Statue of Liberty in the region. The statue generated controversy and became a topic of conversation in the city, with some critics considering the work tacky and in poor taste, while residents saw it as a symbol of modernity. The neighborhood fed the dream of becoming similar to Las Vegas or Miami, which did not materialize as expected. The aesthetic revolution mentioned in the article did not spread through the city as many imagined, and the neighborhood ended up not transforming into what many had expected. The text suggests that Barra is now seeking to recover its lost space to other Brazilian tourist destinations.

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