The corporate gifts sector faces a new reality with the end of greenwashing, a practice in which companies exaggerated or falsified environmental claims on their promotional products. The change points to an era of greater transparency and rigor in sustainability information.
The company Gift Campaign developed an innovative tool that seeks to combat this practice. The solution assigns an objective score to promotional products in its catalog, on a scale from 0 to 100.
This approach allows companies to clearly and measurably evaluate the environmental impact of the gifts they intend to use in their marketing and communication actions. The score provides an objective criterion to assist in decision-making.
With this tool, the promotional sector now has verifiable metrics instead of generic statements about sustainability, promoting greater trust between suppliers and corporate clients.
