Cristina Ferreira is facing a delicate situation with her e-commerce company. The society that managed the online sales of her brands – Cristina, Love Cristina and Daily Cristina – was declared insolvent by court order.
The Cristina Ferreira brand, one of the most well-known in Portugal, thus sees the business structure that managed its virtual store compromised. The insolvency was pronounced by a court, according to the available information.
Despite the insolvency declaration, the online store of Cristina Ferreira's brands continues to operate normally. Consumers can still access products through the website.
However, a possible transfer of the operation to a new business structure is anticipated. This solution would allow the presenter to keep the commercialization of her brands active, albeit under a different organization than the current one.
