The Católica Porto School of Business and Economics presented its new strategic positioning called "Irreplaceable Humans" (Unreplaceable Humans), in response to the growing advancement of artificial intelligence.
The new positioning stems from a fundamental reflection: if AI can already perform tasks such as writing texts, analyzing data, creating images, and supporting decisions, it becomes essential to identify what remains exclusively human.
The higher education institution thus seeks to affirm the differentiating value of human skills in a rapidly transforming technological context, where automation and algorithms assume an increasingly present role.



