Alentejo aims to attract British tourists with new golf strategy

The Alentejo, a region in southern Portugal, aims to attract British tourists through a new focus on golf. This strategy emerges as a way to diversify the region's tourism offering and capture a market that traditionally shows great interest in the sport. The title suggests that regional authorities are identifying golf as an instrument to boost tourism in the Alentejo. This initiative fits within a broader context of promoting the Portuguese destination to international visitors, particularly from the United Kingdom, which represents one of the main tourist-emitting markets for Portugal.