The Lidl supermarket chain is presented as an example of strength in building its employer brand. The article addresses the importance the brand places on its reputation as an employer.
Building a solid employer brand is described as increasingly depending on the coherence between the value proposition offered and the actual experience of employees. This coherence is presented as a fundamental factor for the success of the employer branding strategy.
The central theme of the article revolves around the relationship between what a company promises its workers and what it actually provides them in their daily lives. This connection between promise and reality is pointed out as essential for attracting and retaining talent.
