Delta leads the ranking of the most memorable Portuguese brands, according to a study carried out by OnStrategy. The consulting company analyzed which brands are most present in the memory of Portuguese consumers.
The study also places Sagres, Olá, CGD (Caixa Geral de Depósitos) and TAP among the five most memorable brands for the Portuguese. These brands stand out for their presence and recognition among the public.
The OnStrategy ranking measures the level of memorization and recognition of brands among consumers, identifying which ones manage to maintain a stronger position in the minds of the Portuguese. This type of study is relevant for understanding the positioning of brands in the Portuguese market.
