The brand strategy company OnStrategy created the first "Memorable Portuguese Brands" ranking, which identifies the national brands most remembered by consumers. The study analyzed more than 2,000 brands over a full year of research.
The three brands occupying the podium of this ranking are, in order, Delta, Sagres, and Olá. These brands managed to stand out among all the national companies evaluated in the study.
Delta is a Portuguese brand known in the food and beverage sector, while Sagres is a popular Portuguese beer in the national market. Olá, on the other hand, is an ice cream and confectionery brand in Portugal.
This ranking represents a relevant indicator for national companies, as brand memorability is directly linked to their ability to remain present in consumers' minds and, consequently, to their competitiveness in the market.
