Lili Caneças is the face of Bankinter's new advertising campaign, which launches this Tuesday to communicate the new current account remuneration conditions aimed at new clients. The bank revives one of the most iconic phrases from the public figure's career, adapting it to the context of the Bankinter Online Account, with the slogan "Receiving is the opposite of not receiving."
The objective of the campaign is to demonstrably and distinctively showcase the advantages associated with opening an account at Bankinter and the remuneration offered to new clients. Alberto Ramos, country manager of Bankinter Portugal, states that the approach seeks to capture attention while keeping in mind the clear and simple communication of the concrete benefits of the bank's offering.
The campaign represents another step in Bankinter's growth strategy in Portugal and in the affirmation of its value proposition to new clients. The financial institution states that this initiative proves that it offers different financial solutions to clients, both in their features and in the way they are communicated.
The campaign is signed by Altavia Pixel Portugal, with production by Fast Forward and media planning handled by Havas Media, and will be present on television.
