The space for generalist agencies is significantly decreasing in today's market. Advertisers are increasingly demanding concrete proof of return on marketing investment, raising a fundamental question: what is the real contribution of marketing to companies' revenue.
To address this paradigm shift, the Drible agency adopted a new strategic positioning called "Revenue Marketing Agency". This model aims to clearly demonstrate the direct impact of marketing activities on companies' financial results.
Vitor Brandão, CEO of Drible, gave an interview to the publication Marketeer where he addressed the transformations in the traditional agency model and shared his perspective on the future of the marketing sector.
