The MEO Kalorama festival decided to highlight Évora, the city that will be European capital of culture in 2027, through the immersive experience "O Vagar em 360". This experience offers participants a virtual journey through the landscapes of Alentejo.
The initiative was located near the main stage of the festival, allowing attendees to experience the virtual journey during the event. Hundreds of people participated in this immersive experience.
The choice of Évora as the central theme arises in the context of its future designation as European capital of culture in 2027, with the festival intending to promote and showcase the beauties of the Alentejo region to the event's audience.
