The advertising executive Sergio Lima, who previously worked with Jair Bolsonaro, took over Augusto Cury's presidential campaign this month. Lima is responsible for the marketing strategy of Cury's candidacy for the Presidency of the Republic.
To the column, Lima stated that the candidate is euphoric with his growth in the electoral polls. According to the campaign strategist, he had been projecting this advance by Augusto Cury, but nobody believed in the possibility, even within the campaign itself.
The advertising executive revealed that the growth projections were met with skepticism both by the political market and by the campaign team. Even with data indicating a possible rise in voting intentions, the scenario was considered unlikely by many.
