Without time on free electoral propaganda on TV and radio, presidential candidates Romeu Zema (Novo) and Renan Santos (Missão) are betting on social media to compensate for this absence in the campaign. Both seek to present projects for public security and attack rivals through digital means, a strategy that aims to mitigate the effects of lack of visibility in traditional electoral communication media.
Ronaldo Caiado (PSD) and Augusto Cury (Avante), who have 2 minutes and 2 seconds and 35 seconds respectively in free electoral time, use this space for a discourse of confronting the polarization between PT supporters and Bolsonaro supporters, differentiating themselves from candidates who depend exclusively on the digital environment.
Renan Santos uses the economy and food prices as an argument to wear down both President Luiz Inácio Lula da Silva (PT) and candidateFlávio Bolsonaro (PL), alluding to the father's government, Eduardo Bolsonaro. This cross-attack strategy aims to weaken both sides of the dispute without explicitly aligning with either of the two dominant political currents.
