Television and radio continue to be fundamental communication media for electoral campaigns, especially in regions of Brazil where internet access is still limited. This importance attributed to traditional communication media reflects the digital inequalities still existing in the country.
Ana Paula Costa, commentator at CNN Portugal, was invited to analyze the role of these traditional communication media in Brazilian presidential candidacies. Her analysis focuses on the relevance that television and radio maintain in the Brazilian political context.
The title of the analysis underscores that, despite technological advances, traditional mass communication media remain essential to reach voters in various parts of Brazil.
