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Sporting, Benfica and Porto: what are the three giants' brands actually worth?
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Sporting, Benfica and Porto: what are the three giants' brands actually worth?

SAPO Notícias30 August 2026 at 15:03

The rivalry between Sporting, Benfica and FC Porto is not limited to the pitch, also extending to the value of their brands. The new Football 50 report by Brand Finance presents a ranking of the world's most valuable football club brands. The report assesses how much each of the three major Portuguese teams is worth, allowing a comparison between them off the field. This study comes as another way to measure the size and impact of these clubs beyond sporting results.

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